Email newsletters can be a great way to stay in touch with customers and clients. They help keep your business top of mind and inform subscribers about upcoming events, special offers, new products or services, or anything else you’d like to bring to the recipient’s attention.

J. Osmond Design offers email newsletter services for clients wishing to connect with subscribers near or far, without the cost and much less effective “shotgun” approach of traditional mail outs. Since email newsletters are a subscribed service they are a direct and targeted form of marketing and advertising. These subscribers are interested in your business and what you can offer them.

Boring, text only email updates lack the visual appeal of a well-designed, content rich newsletter. Executed properly, newsletters can become a form of communication that subscribers eagerly await to see arrive in their inbox to discover what’s new and exciting within your business or organization. Weekly updates, sale or promotional type pages, special events or just quick spur the moment communications are all possible uses of email subscription newsletters.

Another benefit of email newsletters is the traffic it can drive to your website. Links can be placed with the email to allow subscribers to explore your website and perhaps visit new sections or areas.

Email marketing isn’t spam when it’s produced and executed correctly. It’s content-rich, targeted marketing with real value to its users.

Cycle Solutions is one J. Osmond Design client that utilizes this service. Click here to check out this sample of their latest weekly email blast and what it has offer.